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She began working on it in earnest last year after meeting Hess, 37, who became the app's lead designer and chief operating officer.
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The duo are now close friends who finish each other's sentences. Sitting at Ada's Technical Books and Cafe in Seattle, Lee sports a chin-length bob and angular, arty glasses; Hess has a bubbly, impish personality and an affinity for knock-knock jokes. Lee and Hess and by extension, Siren, which has another woman on the team of five are an anomaly in the dating-app universe. Nearly all dating websites, including Tinder and Snapchat , are created by men, with a few exceptions one is Coffee Meets Bagel, created by three sisters.
This might explain why so few dating sites consider the privacy and safety issues that women experience. Hess drew an analogy to the tech world and fashion.
The Siren treatment: Seattle women create dating app to filter out creepy guys - Chicago Tribune
Indeed, the industry is riddled with charges of sexism. Women hold less than 25 percent of all jobs in the science, tech, engineering and math STEM professions, according to a report by the U.
This year, one of Tinder's co-founders, Whitney Wolfe, sued Tinder and InterActive Corp, its parent company, alleging sexual harassment. The case was recently settled out of court.
Lee and Hess are only just finding out if Siren's unique methodology works. Four hundred early adopters were invited in August; there are now 1, users, Lee says.
Outtakes and extras
The biggest hurdle Siren faces is getting enough money and users to go viral. Siren is also up against people's innately shallow behavior: With only one photo for the profile picture, the app de-emphasizes the visual, in favor of wit and intelligence. And he praised Tinder's unique messaging protocol users can correspond only if they both "like" each other: So don't tell me that the dating scene in an area of your population "sucks".
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